Activate Audio
Amplifying The Brand
The Anna Campbell-Jones Story
The Big Picture
We were approached by Scotland's Home of the Year judge Anna Campbell-Jones to produce a series of Activate Audio!
Anna was keen to take her fans beyond the designs and tell the stories that inspired her to come up with her range, from the Dazzle camouflage of Olympic, to the classic Clockwork Orange, and even her iconic Swallows, produced in collaboration with Ocean Plastic Pots.
Anna loved Activate Audio's sustainability, providing assets that she can utilise in her brand communications for years to come. After all, 85% of consumers are likely to buy from businesses with a reputation for sustainability
Behind The Brand
Anna's micro-brand has some incredible pieces and the designs are incredible, but Anna is passionate about communicating her ideas in an accessible way to potential customers.
The Big Light were able to provide a direct line for her to take people behind the brand, using magical scripted Activate Audio to delve into the history and inspiration behind each design.
Audiences say streaming audio is 5.7x more mood-boosting than using social media. Anna sees Activate Audio as the perfect method to help people engage!
Amplifying The Brand
At The Big Light, we understand the power of storytelling.
We will work collaboratively with you – Activate Audio comes from your inspiration and ideas, and by developing an understanding of your brand and your story, we can create an Activate Audio package that speaks directly to your audience and turns them into customers!
76% of people follow up on brand messages that they hear in streaming audio, which is why we go beyond Anna's designs and deep-dive into her inspirations and historical stories that inform her products.
Anna Campbell-Jones x Activate Audio
Check out a selection of Anna's Activate Audio project...
"I found the process of working with The Big Light, using Activate Audio to create a world of sound and story to communicate my brand utterly fascinating, fun and rewarding"- Anna Campbell-Jones
Time To Make Activate Audio Work For You
AMPLIFY YOUR BRAND THROUGH THE POWER OF IMMERSIVE AUDIO
A powerful standalone audio tool that allows you to talk directly to your community, instantly activating your audience.
It’s immersive, versatile, affordable, and it works!
Listen to our teaser and let's talk about the story you'd love to tell.
What's Your Story?
There are loads of great ways to tell your story to new and existing audiences through Activate Audio.
Why not try one of these?
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A unique marketing communication |
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Your founder’s story |
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An immersive audio newsletter |
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A beautiful brand history |
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An effective advertorial |
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A product-specific piece of storytelling |
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A live discussion event |
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A look into your sustainability journey |
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An instant call to action |
Where To Tell It
Activate Audio, accessed via QR Codes, invites people to listen to your story - on the street, in your space, from your products, your website, your app, newsletter and beyond.
You’re in control!
What Can It Tell You?
Activate Audio is versatile, environmentally-friendly, data-deliverable and ties in perfectly with your sustainability policy.
We can provide you with up-to-date demographic and user information on your audience in a way that traditional forms of marketing are unable to compete with.
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What We Offer… |
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Creative Development |
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End-to-End Production |
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Access to Our Music Library |
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Custom Soundscapes & Sound Design |
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Administration & Publication |
Tell Your Story
Work with our award-winning team at The Big Light, to create your Activate Audio content providing a uniquely human point of contact.
We are also able to offer the following add-ons:
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Script-Writing & Research
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Talent Booking
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Artwork Design
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Location Recordings
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Marketing & Social Media Planning
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Promotional Audiograms